To promote your information product to a market of consumers with perhaps only a vague interest in the type of product you’re offering, it may be necessary to offer incentives as something ‘extra’ to go along with the product. Occasionally, you may even need such incentives for some people with a high interest in these types of products, for one reason or another. It’s natural for consumers to want as much value as possible, they’ll want to receive what they feel is a good deal for the money they’re spending. For a lot of consumers, it means feeling like, they are getting more than they’re actually paying for.

For that reason, we advise you to include incentives as a type of extra bonus when your product is purchased. You don’t want to bankrupt your company offering over-the-top incentives to customers, but generosity in purchase pricing and bonuses will get you far with new customers seeking to purchase. It will also help the current customers, solidifying their high opinions of the product and paving the way for multiple future purchases. For information products, a broad term that may encompass sets of videos and books or purely online material, a few types of recommended incentives would be an extra piece of supplemental material to the already detailed information included in the original product or even a coupon to get a discount on the next installment of your information product.

Extra bits of supplemental material are good for consumers. It makes them feel a sense of superiority; aside from the position of getting to say that they read or watched the product first. For intelligent consumers who wish to have engaging conversations with friends, family or coworkers, they’ll be eager to buy a product if you include a bonus that consists of some extra material. Of course, you don’t want to make the additional material seem like it’s “missing” from the information product itself—supplemental material should be just a little something extra. It should add to the experience of the information text that provides a little extra insight but doesn’t seem like it was pulled out of the bulk of text itself for no apparent reason.

Another good idea of an incentive to include is to offer a coupon on future purchases of your information products. Make the coupon for a reasonable amount – between thirty to fifty percent off. It is a good range for information products presented in book form, and between twenty-five to thirty percent is a good range for products presented in video form. It’s important to remember that certain products will cost more to produce and you want to make sure you’ll still make a profit while making generous deals to potential and current customers. If your product has already generated quite a bit of sales, couple this coupon to save on future purchases with a sale of your newest or second-newest product: offer a temporary price cut on a current product and include a coupon for future products to entice customers into making a decision to purchase.