There are a variety of formats to consider when releasing your knowledge to the market and actually publishing your information product. A series of articles, videos, books, and even the new and popular eBook are all viable options to consider when you want to publish anything. However, it is highly encouraged to consider some options as better ideas than others: a series of books or videos is ultimately better than one eBook, or a series of eBooks.
At first thought, with information products, it doesn’t seem to matter to most people—as long as the information you’re trying to provide to people by getting them to pay for it is presented, why does it matter how it’s presented? To an extent, that’s true, whether it’s watching a video explaining the information or reading text on a page (whether the page is that of a book or a magazine), the information is available to be digested by any willing consumer. However, eBooks should be avoided at all costs if you want your product to make any kind of money. Put simply, if you want a return on your investment in the product, do not present the information in eBook form.

eBook is a waste of money and time in the long run and is by far the worst option to consider to present information to a large market. While it may be more expensive to have physical copies of books presenting your information published, it is by far the more lucrative option because physical copies of books can be sold for more. While consumers are willing to pay upwards of fifteen dollars for a physical copy of a book, they are less willing to pay anything more than $9.99 for an e-book, regardless of how much the information it contains. For that reason, pricing an e-book at a price it’s actually worth, will not be conducive to making a profit as some stingy customers will not want to pay for it, using the excuse that “it’s only an electronic book” and therefore isn’t worth. If books are the route you take, then it is important to spend a bit of extra money and have physical copies produced, or you’ll end up making no revenue and may risk not even get a return on what you paid.

When paying for the production of your information product, it’s tempting to shy away from discs with videos as an option to present the information, simply because of the cost it will take to have them made. However, if you can make a sale on all of the discs you have produced, you can definitely make a profit; consumers who want the ease of technology will be willing to spend more money on information products presented in this format. In fact, many people expect the information product in this format. Technology-savvy customers understand that creating products such as these to present the information in a format they prefer is more expensive than others and for that reason, they do not shy away from a potentially higher price to make a profit.